AI Insights · Timothy · October 2025
Top 5 Play Pass Games Performance in the UK, Q3 2025
Explore the performance trends of the top Play Pass games in the UK for Q3 2025, highlighting downloads, revenue, and active users.
In the third quarter of 2025, the top Play Pass games in the United Kingdom showcased varied performance trends across downloads, revenue, and active users. Here's a closer look at how these games fared, based on data from Sensor Tower.
Sudoku.com - Number Games experienced a notable increase in weekly downloads early in the quarter, peaking at around 29.4K in late July. However, downloads gradually declined to approximately 9.1K by the end of September. Weekly revenue showed an upward trend in July, reaching $2.1K in early August, before tapering off to $1.2K by the quarter's end. Active users fluctuated slightly, maintaining a strong presence around 300K.
Pixel Art － Color by Number saw steady weekly downloads, with numbers ranging from 7.1K to 5.5K. Revenue remained relatively stable, averaging around $2K, with a notable increase to $2.3K in the final week of September. Active users showed a gradual decline from 124K in early September to 97K by the end of the month.
Jigsaw Puzzles - Puzzle Games demonstrated consistent weekly downloads, peaking at 7.4K in mid-August. Revenue trends were stable, with minor fluctuations, reaching $576 in the last week of September. Active users increased from 30K at the start of the quarter to a peak of 52K in early September, before settling at 38K.
Nonogram.com - Number Games experienced a decrease in downloads from 7.7K in late July to 3.2K by the end of September. Revenue showed a slight upward trend, concluding the quarter at $385. Active users hovered around the 80K mark, with a slight uptick towards the end of the quarter.
Hungry Shark Evolution had weekly downloads peaking at 6.5K in late August, with a gradual decline to 4.5K by September's end. Revenue trends fluctuated, peaking at $3.2K in late July, then settling around $2K. Active users saw a rise from 24K to 30K mid-quarter before dropping to 22K.
These insights illustrate diverse performance patterns among the top Play Pass games in the UK, offering a glimpse into user engagement and financial outcomes. For more detailed insights, visit Sensor Tower.
